Purpose-Driven PR in a Polarized Landscape

Purpose-Driven PR in a Polarized Landscape

The warm cheer of the holiday season brings a much needed break from the negative noise that’s been prevalent throughout a long year. Attention is scarce these days and it feels like so much content is designed to elicit reaction rather than speak about a topic...
Trust in the media is broken, but is it fixable?

Trust in the media is broken, but is it fixable?

“Trust” has been popping up a lot in my feeds lately. As an unrepentant news junkie, former tech journalist, and current PR and communications professional, I can’t help but notice when a word starts trending. One obvious contributor to the “trust” trend is that...
AI & Big Macs: It’s ok to indulge every once in a while

AI & Big Macs: It’s ok to indulge every once in a while

AI is making our lives easier in so many ways. It’s also making everyone look in the mirror. This is especially true when it comes to content creation, regardless of the topic, channel, or message. AI’s role within marketing and communications has, and continues to...