The Role of PR in Owned Media

The Role of PR in Owned Media

Trust and authenticity are the most important assets a brand has. Protecting and nurturing those qualities are even more critical today as trust in media companies, government, and leadership (rightly or wrongly) erodes all around us. The tech companies, startups, and...
The Most Underused Tool in PR? The Survey.

The Most Underused Tool in PR? The Survey.

Surveys can fuel months of media coverage, bylined articles, social content, and sales enablement. But most teams either skip them entirely or rush the process — and end up with data nobody covers, shares, or trusts. After years of promoting surveys for clients,...
Powering through change with communication

Powering through change with communication

For those involved in generating power and getting it where it needs to go, one old adage is particularly apt: “Change is the only constant.” Technological transformation, distributed energy resource (DER) integration, extreme weather, shifting customer...
Purpose-Driven PR in a Polarized Landscape

Purpose-Driven PR in a Polarized Landscape

The warm cheer of the holiday season brings a much needed break from the negative noise that’s been prevalent throughout a long year. Attention is scarce these days and it feels like so much content is designed to elicit reaction rather than speak about a topic...