by James | Sep 10, 2025 | Creativity
AI is making our lives easier in so many ways. It’s also making everyone look in the mirror. This is especially true when it comes to content creation, regardless of the topic, channel, or message. AI’s role within marketing and communications has, and continues to...
by admin | Jul 23, 2025 | Creativity
William Shakespeare may have been the best ‘PR man’ ever. When Shakespeare staged Richard III in the early 1590s, England had been under Tudor rule for more than a century. The Tudors owed their throne to Henry VII’s 1485 defeat of Richard in the War of...
by admin | Jun 11, 2025 | Creativity
Feelings over facts Creative directors and CMOs often find themselves asking the same question: Why aren’t people getting it? Whether you’re selling a climate tech solution, pitching a new category, or trying to cut through general market indifference, the answer...
by admin | Jun 4, 2025 | Creativity
For even seasoned tech leaders, media interviews can be nerve-wracking. Our media trainers have compiled 10 essential tips to help you look and sound your best so you stay cool, confident, and in control during your next media appearance. Whether you’re gearing up for...
by Deirdre | May 16, 2023 | Creativity
At Sterling, we’ve been known to help clients develop, produce, and manage email newsletters in service of their communications goals. Heck, we even produce our own monthly newsletter to keep our network up to date on what we’re up to. We also read A LOT of...
by Deirdre | Jun 13, 2022 | Creativity
Writing bylines that cut through the clutter One of the most powerful pieces of written communication is the op-ed — which is an abbreviation of its customary location in a newspaper (“opposite” the “editorial” page). Op-eds are brief and thought-provoking opinion or...
