by Lisa | Sep 8, 2025 | Strategy
To be recognized and selected by event organizers to speak at high-profile venues, you need to put in time and effort to showcase your expertise across various channels well beforehand. Essentially, you have to give them something to Google when evaluating your...
by Lisa | Jun 18, 2024 | Strategy
Insights and advice from elite tech journalists The Silicon Valley chapter of the Public Relations Society of America (PRSA) recently hosted an “Inside the Newsroom” networking event in San Jose with a media panel discussion as its centerpiece. Veteran reporters Mark...
by Lisa | Mar 15, 2021 | Strategy
According to the Institute of Industry Analyst Relations, around 40% to 60% of all technology-purchasing decisions are influenced by analysts. Yet analyst relations is an often-overlooked tool in a company’s communications arsenal (and it should not be). Married to a...
