by Carli | Aug 1, 2025 | Strategy
Webinars are one of the few marketing tools PR teams have that still hold an audience’s attention for more than five minutes. According to a study from BrightTALK, 91% of B2B professionals say webinars are their preferred type of content. If you have a relevant topic...
by Carli | Apr 3, 2025 | Strategy
Consider the company podcast A funny thing about podcasts: they’ve been around for two decades, yet most companies still treat them like side gigs — something to sponsor, not something to own. That’s a missed opportunity. Podcasting today is big and getting bigger....
by Carli | Nov 13, 2023 | Sustainability
Sterling attended this year’s GreenBiz VERGE conference in Silicon Valley to see how the industry is tackling sustainability. It was an exciting in-person opportunity to learn the latest about “green” innovation. Our team listened to an impressive lineup of keynotes...
by Carli | Mar 15, 2023 | Strategy
Healthcare conferences are back, but landing keynote speaking slots now require burnishing thought-leadership credentials. Here’s how two health tech companies did it. Previously, we touched on tips for planning live events in 2023. Let’s now examine speaking...
by Carli | Nov 15, 2022 | Strategy
Industry events and awards serve a purpose. They can be powerful venues for sharing ideas, making meaningful connections, and shining a spotlight on important ideas, impressive efforts, and admirable teams. They’re excellent opportunities to, ahem, win friends and...
