by admin | Jan 10, 2022 | Strategy
If I’ve learned anything in my decades running a tech PR agency, it’s that perception isn’t just part of the business — it is the business. So here’s a perception I’d like to change: Certifications like “woman-owned business” aren’t about collecting badges or filling...
by admin | Sep 15, 2021 | Strategy
Stories, told well, build trust and drive action Human beings love stories. In fact, we may actually need them. To prove the point, ask anyone if they’ve seen a good movie or read a good book lately — and watch their face light up as they respond. Why? Our...
