by admin | May 12, 2025 | Strategy
Facebook’s old motto was “move fast and break things.” Boy, is it breaking things now. In April, Meta rolled out a full-on branding push for Meta AI, launched a standalone AI app, and started pumping out ads about all the amazing things people supposedly can do with...
by admin | May 2, 2025 | Strategy
The last twenty years have been an exciting time in tech PR, as the rate of innovation out of Silicon Valley and around the globe has accelerated to the point where new innovations in AI are being announced seemingly every day. That velocity in turn created a whole...
by admin | Apr 21, 2025 | Strategy
Welcome to Final Final, our remodeled home for insights and outtakes on storytelling in tech PR — and a nod to the creative chaos behind every “final” draft. We’re glad you’re here. So, why the reboot? The first iteration of Sterling Communications’ blog goes back to...
by admin | Apr 21, 2025 | Strategy
In tech PR, you may mostly hear about media coverage and thought leadership. But here’s the thing: If you’re the CMO of a hot sector like healthtech or cloud computing, you might be looking at public relations to also help drive some revenue. Should PR lead generation...
by admin | May 31, 2024 | Strategy
Until Thomas Paine awakened the masses with “Common Sense,” a 48-page pamphlet that ignited the American Revolution, he met with misfortune in every job he tried. As a young man in England, Paine was so miserable making corsets that he attempted to join the crew of a...
