City of Palo Alto
Getting residents pumped up about heat pump water heaters
How we did it
The City of Palo Alto is on a mission to eliminate carbon emissions. The City’s utilities department had the resources to help make it happen, but needed an agency to develop a marketing plan to capture attention and compel action.
Sterling Communications electrified existing channels with fresh creative on incredible incentives for new heat pump water heaters. Our content marketing helped residents understand and take advantage of a fantastic concierge service that included inspections, permitting, and installation.
By the end of the first year of the outreach program, the City had completed 450 heat pump water heater installations, a rate 10 times greater than in prior years and that exceeded any other program. As reported in the Palo Alto Online, local environmentalists lauded efforts and urged the City Council to do more public outreach around the heat pump water heater program.